Notes on digital transformation
Practical thoughts on product, data and building systems that actually work.
The first step in SME digital transformation: don't rush to build
The first step isn't building a system — it's seeing the problem clearly. Here are the three steps we suggest.
Bringing AI tools into your team for real — beyond just trying them out
Many teams buy an AI tool, try it a few times, and stop. The value isn't in having used it — it's in daily use.
Building a company website that actually brings in customers
Many treat their site as a nice-to-have business card. A site that works doesn't just look good — it brings customers.
Automating finance workflows: start with reports and reconciliation
Manual reconciliation, copy-pasting reports, month-end overtime — much of it can be automated. Where to begin.
Turning scattered data into reports you can actually decide on
Most companies don't lack data — they lack a way to turn it into decisions. How we build reports that work.
Building an app from zero to one: what to settle before you start
The hardest part of building an app isn't the tech — it's starting before the thinking is done. What to settle first.
Business model analysis: understand how you make money before chasing growth
Before chasing growth, understand how you actually make money and what makes it last. That's what this is for.